CTI joins Beaverbrooks

CTI has been appointed as the digital technical agency for high street jeweller, Beaverbrooks, following a 4-way competitive pitch. CTI Join Code who have been appointed as the design agency for the project and CTI will be working closely with them.

CTI will be responsible for the build of a new e-commerce site for Beaverbrooks, which is due to go live in September, to take advantage of the Christmas rush. CTI have been appointed to develop a unique system for Beaverbrooks to provide the flexibility and integration which the team at Beaverbrooks required and appointed agencies.

"The site will be a cutting edge development on a stable platform allowing beaverbrooks to change and build on the site as required, we had originally looked at Magento which we are well versed in but looking at Beaverbrooks plan over the next 2 years it just wasnt the right approach from workshops with their staff and requirements." explained CTI managing director Nick Rhind. "Its great to find we are working with Code who have an impeccable track record in delivering digital projects and were looking forward to collaborating in the delivery on this project."

Beaverbrooks the Jewellers has been in existence since 1919 and is a regular in the Sunday Times list of Best Companies to Work For - last year it was named in first place. Its core values are a "reputation for integrity, passion and caring approach". Beaverbrooks is one of the UK's most successful Jewellery Businesses with 66 Stores covering the Country.

"We are passionate about what we do and have raised our expectations of our Website's Performance. In selecting CTI and Code we are excited to have partnered Excellent Companies in their own fields to deliver our objectives" said Beaverbrooks' head of multi-channel Roger Fairhurst.

http://www.beaverbrooks.co.uk/