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Best4Amtico have launched their brand new state of the art online store using Magento.
Amtico are flooring specialists who have a strong reputation formed on values such as service quality and competitive prices, a philosophy shared by all at CTI. After the benefit of 15 years in their retail branches in Stockport, the flooring experts have decided to make full use of the web as a retail platform.
When explaining the choice to move to a Magento platform with CTI, the Director of Best4Amtico, Paul Humphries stated that "the decision came following a bad experience with the French technology PRESTA".
He went on to say that "we quickly realised a new solution had to be found and after some extensive research it seemed Magento was rapidly becoming the technology of choice in regards to ecommerce solutions. Our research also suggested that based on their strong service values and web development expertise, CTI would be the partner of choice in order to achieve the growth we are striving towards. Their knowledge of Magento quickly put them top of the list."
In a meeting in the new CTI offices on Newton Street in Manchester's famous Northern Quarter, Paul explained how the CTI solution has achieved a far easier and hassle-free user experience in addition to an SEO friendly format which he hopes will help to boost the websites search engine ranking and convert traffic into sales. The site also includes a JavaScript powered product calculator, which will provide users with a fast and easy-to-use facility for product quantity estimation.
The relationship forged between the two companies is a strong one and this has been put down to CTI's ability to understand the customers needs through a fluid communication process which has been instrumental in improving user experience. Excited by the future prospects made possible by the imminent launch of the new site, Paul ended by saying: "We needed confidence that we were doing the right thing and now I'm happy to say I am".
The new Best 4 Amtico can be found at www.best4amtico.co.uk
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