Making Money

Many smaller businesses move into online ad spend via system like Google's AdWords. However, smaller enterprises quickly realise that they may need to spend substantial amounts of money to secure the keywords they need. How can a smaller business ensure that their search marketing provides good ROI?

“Businesses need to expand their horizons.  Online search marketing is more than Google Ad Words.  Organic or as it sometimes known natural search can yield better results in the medium to longer term, and at a better return on investment.  Smaller businesses should be looking at using linking strategies, better application of content on their websites and blogs.  These are highly effective, but inexpensive, ways of achieving impressive online rankings on Google.”


No business can ignore the social networking space that has rapidly developed with Web 2.0 technologies. But marketing to this sector has proven very difficult. How or even should SMEs place social networking within their digital marketing? Or is it still too early to commercialise this space?
“SMEs should be there now, social media is not peripheral or a fad.  Social media can return results today.


We have recruited talented employees and won contracts through using social media.  It is because it is central to our online marketing approach that we have been able to capitalise on the benefits.”



“If other businesses just think social media is Facebook and MySpace and therefore it is feckless and shallow, they are completely overlooking a fabulous opportunity.  Social media is commercial.  Switched on businesses from all sectors use specialised portals to communicate.


My agency, CTI, has and is currently undertaking commissions to build dedicated social media sites.  One we have just launched is for Oracle software professionals.  I think it might surprise many people that we have moved way beyond Facebook in the application of social media for business.”